DOMINICOCO
The main goal of this project was to design a high-quality chocolate bar targeted to adults with dual-income, no kids, who may have a little extra cash to spend. The overall brand was required to highlight a chosen country’s unique characteristics while emphasizing sustainable harvesting and farming practices. I chose to focus on the Dominican Republic, one of the top cacao producers globally.
PROJECT OBJECTIVE
The research phase: My initial mood board with colors, font exploration, and sketching. I wanted to go for a homemade aesthetic.
