Apex Aid shark conservation

The main goal of this project was to develop a compelling brand identity for Apex Aid Shark Conservation, aimed at raising awareness about the crucial role of sharks in our ecosystem and dispelling common fears associated with them. Through strategic design and communication efforts, the brand will strive to educate the public about shark conservation while fostering a sense of empathy and appreciation for these apex predators. This initiative is a 'design for good' project, leveraging creative expertise to support the mission of environmental conservation and species preservation.